Executive Search · GTM & Engineering
We build the leadership teams that carry companies through their most pivotal moments.
Formative is a retained executive search firm for AI-native GTM and engineering leadership. We help founders and boards make the small number of hires that decide whether the next stage happens on time, or at all.
What clients say
Formative's ability to quickly understand our stage-specific hiring needs and operate as a true extension of our team made all the difference in our Director of Sales at Brightflag.
VP of Sales, Brightflag
Formative doesn’t just find candidates, they find the right ones. We’ve hired everything from foundational sellers to VPs through them, and every time, they’ve done the hard part before we ever got involved — understanding exactly what we needed, screening rigorously, and selling candidates on the opportunity all the way through close. Their network is excellent, and the talent we’ve hired through them has been outstanding.
VP of Sales — New Verticals, Flex
Working with the Formative team has been an outstanding experience from start to finish. We needed to find exceptional talent for our founding GTM roles, and the candidates they introduced for our roles were highly curated to meet our needs at this stage of growth.
CEO, Silna Health
From founding Head of Sales to IPO-ready org — a search firm with an operator's instincts and a venture investor's view of the market.
